BENEFITS OF WELL-DESIGNED WEBSITE

 Web development is a broad term that refers to the functional aspects of a website that include mark-up writing, coding, application design and development, security configuration and ecommerce application configuration. Proper web development plays a big role in the overall appearance, functionality and user experience (UX) of the website through simplifying site administration, updating as well as client experience among others. Web design is about the appearance, layout and the content that communicates the message.

Common benefits of a well-developed website.

1. Content management system.

Most modern web development tools provide you with a content management system in form of a control panel which enables you to perform simple administration as well as security control tasks such as updating your website with fresh content. It makes it easy for non- technical users to add/edit/ update their content and images to your website without the need to contact your web developer. You can also have multiple users working on the site concurrently, thus saving time.

2. Responsive web design.

Responsive web design is created by web developers more than designers. Responsive design ensures that your site is able to respond to the user’s behavior as well as their environment in terms of the screen size, orientation and platform. Having a website that is properly developed and coded with responsive technology will ensure that your site can easily be displayed on these devices and others that are on the market today and this will in turn increase your customer base significantly.

3. Multiple languages.

Today’s sophisticated and well-developed sites can be viewed in multiple languages and therefore non-English users can easily switch to the language they want with ease. Language translation is crudely available through browsers add-ins which translates text to your chosen language.

4. Increased usability.

Once customers visit your website, they want to be able to find what they are looking for easily and quickly. Most people normally find it easy to browse through sites that are well developed and designed using navigation techniques that are understandable and intuitive. These techniques greatly improve the usability of your website, resulting in user satisfaction that translates to return rates.

5. It sets the first impression.

Web design is important because it impacts how your audience perceives your brand. When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

6. It sets the impression for customer service.

People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.

7. It builds trust with your audience.

People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design.